Instruments manufactured by ORKA Food Technology (better known as “EggTester.Com”) are gaining market share and strong recognition in Chinese market.
Here is a report from ORKA’s official distributor in China, TENOVO International Co. Ltd, (www.tenovolab.cn) about Chinese market and ORKA’s recent penetration into the market.
“Chinese egg industry is promising. Since 1985 Chinese egg output has been the first in the world continuously. Also had significant achievements in large scale breeding, egg processing and continuous improvement of layer farm etc.
Along with egg industry development including egg quality examination, poultry breeding and relative downstream industry, the market demand and use of ORKA brand EggAnalyzer, Egg Force Reader and Eggshell Thickness Gauge get more and more.
In China, ORKA egg instruments are mainly used in poultry breeding, animal nutrition, food industry including agricultural universities, institutes, large-scale egg industry, entry-exit inspection and Quarantine Bureau and Food Service etc.
Right now, ORKA brand has about 60% market share in China. Our sales experience is to;
1. Attend all kinds of international and national academic workshops. And have more communications and cooperation with professional scientists. We successively participate in International Egg Industry Workshop, China Poultry workshop and Egg Science and Technology Congress etc. ORKA instrument will be also shown on the other workshops and congresses.
2. Make sure to provide good post-sales service. This makes our customers using ORKA instruments happy and introduce ORKA brand to the other customers.
3. Choose lead customers. Yangzhou Poultry Breeding company is the leader in breeding industry, Huangzhong Agricultural University is authority in egg quality check aspect and Dalian Institute is the leader in product quality supervision and inspection. They all use ORKA egg instruments.”
We recognize the importance of Chinese market and we are extremely proud of our strong penetration into it.
The current ORKA range comprises:
* The Egg Analyzer; this instrument determines the weight of eggs, albumen height, Haugh units, yolk color and USDA grade for routine quality control and regulatory compliance
* The Egg Force Reader; this device measures the force required to crush a shell and is a direct measure of marketability
* The Egg Shell Thickness Gauge; this instrument uses ultrasound to measure the thickness of shells for quality control and research applications.
The ORKA range of instruments is used extensively in QC laboratories operated by egg producers, packers, universities, regulatory authorities, and primary breeders.
About ORKA Food Technology
ORKA Food Technology Ltd. (better known as “EggTester.Com”) is a leading worldwide manufacturer of egg-quality testing equipment, having offices in Israel, USA and Hong Kong.
For further details, please visit at http://pragmaticwebtools.com/client/eggtester